Fundy Geopark Promotes Local Food Branding
A GEOfood initiative with the Cliffs of Fundy Geopark is further proof of the unique ‘living’ nature of Cumberland’s latest international tourism attraction.
The Cliffs of Fundy Geopark has adopted the UNESCO local food program to allow local producers and vendors to highlight their products as part of sustainable community development.
The geopark’s executive director says, “We are preparing to roll out the GEOfood program in the spring of 2021 and will soon be hosting a series of information meetings for local producers, harvesters, restauranteurs, grocers, farmers’ markets, and accommodation providers.” Beth Peterkin says, “The more our local people become involved with the place and people that put quality food on their plates, the more they can understand and appreciate the roles of small producers and specific agricultural conditions that make their food possible.”
The GEOfood brand can only be used to identify foods grown, produced or harvested within the local area. This unique branding is also a way to demonstrate and educate how geological conditions impact the quality of food.
The UN sustainable development goals include:
- achieving food security, improving nutrition, and promoting sustainable agriculture
- ensuring healthy living and promoting well-being
- ensuring sustainable consumption and production practices
- conserve and sustainably use the ocean, seas and marine resources for sustainable development
- protect, restore and promote sustainable use of terrestrial ecosystems; sustainably manage forests, combat desertification; halt and reverse land degradation, and halt biodiversity loss
The geofood initiative began in Norway and is widespread throughout Europe. The Cliffs of Fundy is the first Geopark in North America to adopt the geofood program. The geofood label and brand are well-known by international travellers. Peterkin says, “We anticipate this to be an excellent marketing tool for our local businesses once worldwide travel resumes.”
For information on the Cliffs of Fundy UNESCO Global Geopark and its local geosites, tourism packages, and suggested itineraries, visit https://fundygeopark.ca.
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